Name: Consumer Behavior: Building Marketing Strategy - McGraw-Hill - eSys[GroupBuy]
Price: 25.00 USD
Availability: InStock

Description

Unlock exclusive learning opportunities with the Consumer Behavior: Building Marketing Strategy – McGraw-Hill course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.

Consumer Behavior: Building Marketing Strategy – McGraw-Hill

David L. Mothersbaugh, Del I. Hawkins & Susan Bardi Kleiser – Consumer Behavior: Building Marketing Strategy, 14th edition

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing, and other emerging trends. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases.

From the preface: Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens.

Contents:

Preface

Acknowledgments

Part One: Introduction

1 Consumer Behavior and Marketing Strategy

Part Two: External Influences

2 Cross-Cultural Variations in Consumer Behavior

3 The Changing American Society: Values

4 The Changing American Society: Demographics and Social Stratification

5 The Changing American Society: Subcultures

6 The Changing American Society: Families and Households

7 Group Influences on Consumer Behavior

Part Three: Internal Influences

8 Perception

9 Learning, Memory, and Product Positioning

10 Motivation, Personality, and Emotion

11 Attitudes and Influencing Attitudes

12 Self-Concept and Lifestyle

Part Four: The Consumer Decision Process

13 Situational Influences

14 Consumer Decision Process and Problem Recognition

15 Information Search

16 Alternative Evaluation and Selection

17 Outlet Selection and Purchase

18 Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Part Five: Organizations as Consumers

19 Organizational Buyer Behavior

Part Six: Consumer Behavior and Marketing Regulation

20 Marketing Regulation and Consumer Behavior

Appendixes

Indexes

Are you interested in? Consumer Behavior: Building Marketing Strategy – McGraw-Hill Download, consumer behavior, what are the factors that influence consumer behavior, define consumer behavior, types of consumer behavior, importance of consumer behavior.

🎯 Why Choose esys[GB] for the Consumer Behavior: Building Marketing Strategy – McGraw-Hill Course?

At esys[GB], we provide access to a vast collection of educational resources from world-renowned experts. By enrolling in the Consumer Behavior: Building Marketing Strategy – McGraw-Hill course, you’re joining thousands of learners who trust our platform to advance their skills and knowledge in fields such as hypnosis, NLP, biomechanics, personal development, coaching, and more.

📚 Course Highlights

✅ Comprehensive training materials from top experts in the industry.
✅ Lifetime access to the course content for self-paced learning.
✅ Practical tools and strategies to apply immediately in real-world situations.
✅ Curated content based on the latest research and methodologies.

🔒 Secure and Reliable Access

Our platform ensures a secure and seamless experience. Your privacy is our priority, and all payments are processed through trusted gateways like PayPal and Stripe. You can rest assured that your personal information is fully protected.

📦 How Will I Receive My Course?

Once your payment is confirmed, you’ll receive instant access to the Consumer Behavior: Building Marketing Strategy – McGraw-Hill course via your account dashboard. The course materials are downloadable, allowing you to study at your own pace and convenience. In some cases, you may receive additional resources via email.

📋 What If I Need Help?

If you have any questions or need support, please feel free to contact us. Our dedicated team is always ready to assist you. Additionally, you can explore more courses from renowned authors on our platform, including Dr. Joe Dispenza, Tony Robbins, John Overdurf, Richard Bandler, and many more.

🌟 What Makes esys[GB] Unique?

With over 70,000+ courses from the world’s best educators, esys[GB] stands out as a premier destination for learners worldwide. From transformational coaching to cutting-edge scientific approaches, our courses cover a wide range of topics to help you stay ahead in your field.

🔗 Related Authors and Topics

Explore more courses from our vast library featuring world-renowned authors:

🎤 John Overdurf – Hypnosis and NLP Expert
⚙️ Conor Harris – Biomechanics Specialist
🌱 Dr. Joe Dispenza – Mind-Body Connection and Healing
💼 Tony Robbins – Personal Development and Success Coaching
🧠 Richard Bandler – Co-Founder of NLP

📩 Join Our Learning Community

Ready to transform your learning experience? Join our growing community at esys[GB] and gain access to premium educational resources that empower you to succeed.

🚀 Start Your Journey with the Consumer Behavior: Building Marketing Strategy – McGraw-Hill Course Today!

Don't miss out on this unique opportunity to learn from the best. Enroll in the Consumer Behavior: Building Marketing Strategy – McGraw-Hill course now and start your journey to success.

What Shipping Methods Are Available?

You will receive a download link in the invoice or YOUR ACCOUNT.
The course link is always accessible through your account. Simply log in to download the Consumer Behavior: Building Marketing Strategy – McGraw-Hill course whenever you need it.
You only need to visit a single link, and you can get all the Consumer Behavior: Building Marketing Strategy – McGraw-Hill course content at once.
You can choose to learn online or download for better results, and you can study anywhere on any device. Please ensure that your system does not enter sleep mode during the download.

How Do I Track Order?

We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.

Shopping Cart

Shopping Cart

Consumer Behavior: Building Marketing Strategy – McGraw-Hill

Description

Consumer Behavior: Building Marketing Strategy – McGraw-Hill