The Last Hurrah – Drayton Bird

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Unlock exclusive learning opportunities with the The Last Hurrah – Drayton Bird course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.

The Last Hurrah – Drayton Bird

Here’s what these two days will give you:

Direct Marketing defined – where it fits into business and why you need to understand it.

Why most marketing is totally stupid – shocking global research revelations

The only three questions your customers give a hoot about. (Few marketers even try to answer them – so fortunes are pissed away)

How to be a complete marketer: 12 marketing disciplines you should understand: most businesses struggle with just one.

Upside down marketing lunacy: why people persist in getting things in the wrong order.

The Absolute Essentials of Creative.

How to:

• • Manage your time.

• • Plan your creative better.

• • Brief others (or yourself) better.

• • Think up better ideas.

• • Write better.

• • Judge design better.

• Evaluate stuff better – before and after.

… with lots of ideas to steal.

15 things I did to make a million or two – starting from minus zero

My partners and I were stony broke. I owed so much I was using a false name. In under four years we were the UK’s biggest direct marketing agency. In exactly seven years eleven months I sold to Ogilvy and Mather. Then …

… my life with Ogilvy

The secret he told me at Claridges – The day we made a video – The Ogilvy approach to Christmas – When I asked about his mistakes – The fateful phone call – The garden party – “I may not be a great lover but …” – His fear of Leo Burnett … and what he said to Hallmark cards – Selling ads in Helena Rubinstein’s bedroom – “Your beautiful car” – What he said about Martin Sorrell – The scent of a whore’s boudoir – My mistake, said he – Rosser Reeves’ Dirty trick – “What do you actually do, Drayton?”

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🎯 Why Choose esys[GB] for the The Last Hurrah – Drayton Bird Course?

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📚 Course Highlights

• ✅ Comprehensive training materials from top experts in the industry.
• ✅ Lifetime access to the course content for self-paced learning.
• ✅ Practical tools and strategies to apply immediately in real-world situations.
• ✅ Curated content based on the latest research and methodologies.

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🔗 Related Authors and Topics

Explore more courses from our vast library featuring world-renowned authors:

• 🎤 John Overdurf – Hypnosis and NLP Expert
• ⚙️ Conor Harris – Biomechanics Specialist
• 🌱 Dr. Joe Dispenza – Mind-Body Connection and Healing
• 💼 Tony Robbins – Personal Development and Success Coaching
• 🧠 Richard Bandler – Co-Founder of NLP

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