Why take this course?- Gain an overview of “why” personal video as a medium. Students will understand the brand impact of personal video and why it’s a meaningful medium to utilize.
- Gain a use-case-driven understanding of how to use personal video for sales and customer onboarding. Learn 3 specific applications for each department.
- Learn how to apply personal video for your business with Bonjoro. You will leave this course with specific, actionable steps to replicate case studies for your own brand.
After taking this course you’ll…
- Clearly understand what personal video is and how it can help you in your business.
- Understand how Bonjoro, a personal video platform, works and how you can connect it to your existing technology stack.
- Understand how personal video can be used to convert more sales leads, reduce demo no-shows and decrease “ghosting”.
- Understand how personal video can be used to retain more customers during onboarding, reduce long-term churn and help with increasing CLTV over time.
- Understand how to make compelling videos that leave an impression and build advocacy and superfans
Your course curriculum
BONJORO
1Why Personal Video: The Impact on Brand
In this lesson, we will look at the transformative effect that personal video can have on your brand. We will talk about the state of email and marketing today and how you can stand out.
Topics covered:
- Learn what personal video is
- Learn why personal video can be valuable for your brand
- Understand how personal video is being used
2Building a Superfan
3Use cases Analysis: Personal Video and Sales
4Use cases Analysis: Personal Video and Customer Onboarding/CS
5Mastering Bonjoro
Show off your hard-earned skills and strengthen your profile.
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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Learn marketing on the job.
Get better results with networking.
Playbook community gives you peer support for every marketing task you face. 90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.
- Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
- Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
- Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
Go to course now
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