Lawrence Cramer – Building an Online Shopping Cart
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Description
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Building an Online Shopping Cart
By: Lawrence Cramer
Duration: 4h
Description:
By 2007, 77% of internet users over the age of 13 — about 131.3 million people — will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies
Table of contents:
1. Introduction
- Welcome 1:51
2. E-Commerce Basics
- The elements of e-commerce 6:21
- SSL (Secure Sockets Layer) certificate essentials 5:06
- Acquiring and installing an SSL certificate 7:00
3. Accepting Payments Online
- Accepting credit cards online 3:47
- Payment methods 5:40
- Choosing between a payment gateway and a processor 7:02
- Merchant accounts 5:29
4. Static vs. Dynamic Sites
- ”Static” e-commerce sites 3:53
- Dynamic e-commerce sites 3:06
- Static vs. dynamic sites 4:58
- Which application language to use 7:40
- SQL (Structured Query Language) 3:02
- Hosted vs. stand-alone sites 1:19
5. Databases
- Database overview 7:37
- Choosing a database 8:35
6. Security
- Securing the database 4:56
- Securing the website 2:38
7. Shopping Carts
- Building a custom cart vs. buying off the shelf 1:05
- How to choose a shopping cart 6:56
8. Basic Elements of a Shopping Cart
- E-commerce essentials 1:32
- The store and the catalog 4:19
- The cart 2:23
- Checking out 4:40
- Online store administration 3:55
9. Case Study: Using ColdFusion and Cartweaver
- Setting up the development environment 6:48
- Installing the Cartweaver Extension Suite into Dreamweaver 3:18
- Setting up the site 4:04
- Installing the Cartweaver application into a new site 10:49
- Setting up the DSN (Data Source Name) 4:22
- Testing the installation 2:30
- Code structure 7:35
- A word about design 4:37
10. Deploying the Shopping Cart
- Choosing and preparing the host 4:48
- Uploading the site 4:22
- Setting up the host DSN 3:17
- Testing and troubleshooting 8:00
- Setting up the payment gateway or processor 9:08
11. Setting Up the Store
- Admin walk-through 6:07
- Changing the store password 3:25
- Global store settings 6:02
- Product options 3:08
- Categorizing products 4:01
- Shipping cost setup 6:30
- Adding products 9:59
- Customers and orders 6:24
12. Customer Satisfaction
- Customer service and policies 10:41
Conclusion
- Goodbye 0:22
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