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Integrated Advertising, Promotion, and Marketing Communications, 7th Edition – Kenneth E Clow & Donald E Baack
Original price was: $239.99.$53.00Current price is: $53.00.
In StockIntegrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world.
Description
Accelerate your learning with the Integrated Advertising, Promotion, and Marketing Communications, 7th Edition – Kenneth E Clow & Donald E Baack course, priced at just Original price was: $239.99.$53.00Current price is: $53.00. on ESYSGB.com! Explore our extensive catalog of over 60,000 downloadable digital courses across Uncategorized. Experience flexible, self-paced learning from experts and save over 80%. Empower your future today!
Description
For undergraduate Advertising and Integrated Marketing Communication courses.
A Modern Guide to Integrated Marketing Communications
Integrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.
The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.
Also available with MyMarketingLab®
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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