People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage–for any speaker, salesman or writer.”

So here it is, years in the making, a decade of experience crammed into one book. Everything I’ve been working towards in my 10 years in the game is now a self-contained system in it’s own right and I couldn’t be happier.