eCommerce Email Marketing Customer Lifecycle – Andriy Boychuk

Description

Unlock exclusive learning opportunities with the eCommerce Email Marketing Customer Lifecycle – Andriy Boychuk course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.

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eCommerce Email Marketing Customer Lifecycle

Course Curriculum

Era of Relevance

• We are living in the ‘Era of Relevance’(2:22)
• The downside of email irrelevance(1:32)
• Customer life cycle(3:36)
• Your customers feel valued and You feel in control(1:32)
• Better numbers, more revenue(0:47)
• Benchmark(0:35)

Overview

• Andriy Boychuk(1:39)
• Course in 5 modules(1:23)
• How to take this course(1:07)
• Video length up to 15 minutes(0:43)
• Closed Community(1:10)
• Technology is overrated(1:26)
• Questions and Feedback(1:28)

MODULE 1: Strategy

• Strategy overview(1:43)
• Optin methods(8:59)
• Pre purchase aka welcome flow(15:54)
• Exit intent flow(5:02)
• Abandonment cart flow(6:33)
• Post purchase flow(9:44)
• Bounce Back(3:07)
• 2x buyers flow(4:26)
• Browser abandonment flow(3:15)
• Win back flow(3:38)
• Sunset flow(4:10)

MODULE 2: Copy

• Module breakdown(1:20)
• Email guidelines explanation(10:28)
• Footer message(3:44)
• Opt in forms(3:24)
• Surveys(1:52)
• Share it with copywriter(1:25)

MODULE 3: Design

• Module breakdown(1:02)
• Template structure(9:58)
• Hero images(2:22)
• Let's Design/Build it(12:05)
• Text based emails(2:08)
• Form Design(1:29)
• Form Builder(9:57)

MODULE 4: Implementation

• Checklist(2:03)
• Email templates(17:50)
• Forms(8:42)
• Pre purchase aka welcome flow(7:23)
• Exit intent flow(1:42)
• Abandonment cart flow(9:01)
• Post purchase flow(1:57)
• Bounce back flow(1:53)
• 2x buyers flow(1:21)
• Browser abandonment flow(2:49)
• Win back flow(2:02)
• Sunset flow(7:18)

MODULE 5: Evaluate & Optimize

• Split test structure(3:18)
• Split test criteria(1:17)
• Split test subject lines(4:23)
• Split test offer % vs $ amount(1:51)
• Split test time delays(2:58)

Conclusion

• Joint The Community(1:19)
• Take Action(0:59)

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