ds to do better. He questions the norm and pushes you to think differently about your own work. And he does it in a way that is fun and helpful. It’s obvious that his point of view is valuable to any individual, let alone an entire organization.
ConversionXL, Paul Boag – User-Centric Marketing
Original price was: $1,990.00.$137.00Current price is: $137.00.
In StockI’ve never taken home so much knowledge from a one day course before. Paul was an excellent trainer, full of knowledge and keen to learn about my business so as to
Description
Unlock exclusive learning opportunities with the ConversionXL, Paul Boag – User-Centric Marketing course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.
I’ve never taken home so much knowledge from a one day course before. Paul was an excellent trainer, full of knowledge and keen to learn about my business so as to
Purchase ConversionXL, Paul Boag – User-Centric Marketing courses at here with PRICE $1990 $137
ConversionXL, Paul Boag – User-Centric Marketing
Your full course curriculum
User-Centric Marketing
Why we need a user-centric approach to marketing
Even if you are convinced of the need for a more user-centric approach to marketing, others in your company might not be. That is why in this first lesson, Paul will lay out the case for a user-centric approach and what exactly that means.
How do we start to adopt a user-centric approach
A user-centric approach to marketing starts by understanding of your audience. In this lesson, Paul will explain why traditional personas are not enough. He will tell you what questions you should be asking about your audience instead.
How to better understand your audience without spending a cent
One of the significant barriers to user research is the perception that it is expensive. That is not the case, especially when starting. For a start, you will find that a lot of knowledge about your audience already exists within the company. In this lesson, Paul will explore how to dig out that knowledge without spending a cent.
Building a picture of your audience using surveys
Surveys are a powerful tool in better understanding users, but we often use them in the wrong way. In this lesson, Paul will show you some techniques to extract valuable and applicable information about your audience.
Discover the power of top task analysis
Convincing people to take action mostly comes down to answering their questions and addressing their objections. But some questions or objections are more relevant to users than others. We need to know what these deal breakers are, to make sure people can easily find the answers they need. That is achieved through top task analysis, as you will discover in this lesson.
Why and how you should be meeting your audience in person
If we want to understand people so we can persuade them, we must spend time with them. Meeting with users is essential to marketing success. In this lesson, Paul introduces you to some different approaches you can adopt to this most central of principles.
Customer journey mapping: What is it and why it can help?
What we learn about the customers from our research needs to clarified in our minds and then clearly communicated to colleagues across our organisation. Often this is done in the form of personas, but customer journey mapping tends to be a more effective approach as Paul explores in this lesson:
How to run a customer journey mapping workshop
One of the best ways of mapping the journey of customers is to run a customer journey mapping workshop. In this lesson, Paul will take you through the process of running this kind of workshop and what exactly that involves.
How to get the most from your user research
Too many companies carry out customer research only to leave the results in a drawer somewhere gathering dust. If we are going to adopt a user centric approach to marketing we need to make sure we are using what we have learned on a daily basis. In this lesson Paul will show you how to do exactly that.
Involve the user in your campaign design
Knowing who your users are and what they want will help create more compelling campaigns. But involving users in campaign design ensures they also strike the right tone.
How to test your campaign’s design with users
You make many decisions when planning a campaign, but how do you know if those are the right decision? That is where testing should come into every campaign. In this lesson, Paul looks specifically at how to test design mockups of things like email templates or landing pages.
Reflect your customer’s mindset with Card Sorting
Your website is a crucial part of most marketing campaigns. Yet often we structure those sites around our world view, rather than the user’s perspective. If you want users to act on your website, it needs to reflect how they think.
Ensure website success with a prototype you can test
Building websites that support your marketing strategy can be expensive and time-consuming. If you get it wrong, it can be a costly mistake, leaving you with a site that fails to convert. That is why, in this lesson, Paul recommends building a prototype you can test, before committing to a final build.
Testing your websites at scale with unfacilitated usability testing
Usability testing will dramatically improve your conversion rate, but it is not without its difficulties. In this lesson Paul will explore those challenges and show you how unfacilitated remote testing might be a more practical solution for some organisations.
How to refine your campaigns post launch
As marketers, we tend to move from one campaign to the next and never take the time to reflect on how a campaign is performing once launched. However, digital channels allow us to monitor how our campaign is performing and adjust it as it runs. In this final lesson, Paul introduces us to some techniques for making that happen.
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