ConversionXL, Johnathan Dane – Google Ads Intermediate

Description

Unlock exclusive learning opportunities with the ConversionXL, Johnathan Dane – Google Ads Intermediate course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.

While Google’s own tools are great, you can use external tools to increase your targeting footprint and find new opportunities, audiences, and keywords to target to gain

Purchase ConversionXL, Johnathan Dane – Google Ads Intermediate courses at here with PRICE $1990 $137

---

ConversionXL, Johnathan Dane – Google Ads Intermediate

Ruthless prioritization and execution “recipes” are critical to Google Ads success

As a marketer, you know that Google Ads is an excellent platform for driving business success – regardless of your industry.

But if you’ve ever struggled with understanding how to make this channel work for your specific business needs…you’re not alone.

Learn a ruthless prioritization framework and get a full suite of execution recipes to follow so you’re always running ads that hit the right targets and get you the results you need.

I’ve been doing Google Ads for quite some time already, but I learned so much from this course. It gave me one simple thing: confidence. And that changes everything.

Luiz Coelho, Product Owner @ Projeto#Colabora
Introduction video (1 min)
After taking this course, you’ll…

Know how to set realistic Google Ads goals – so you can prioritize things that have the biggest impact first
Be able to conduct insanely productive research by focusing on granularity principles and validate ideas
Understand PPC temperatures – so you can follow the law of conversion intent and not waste time/resources trying to fight it
Comfortably navigate the entire Google Ads interface – so you can diagnose and find opportunities as you go along
Be a master of targeting and split testing
Know which optimization routines are the best – so that you can make quicker improvements with less time spent.
Be able to scale all types of campaigns – so that you can grow conversion volume after you’ve achieved as ROAS and CPA you’re satisfied with

Know exactly which levers to pull for maximum impact with your Google Ads

Google Ads could be your business’ best growth lever…you just need to know how to execute your campaigns properly.

This course will teach you a proven, industry agnostic framework that’s guaranteed to help you drive consistent revenue growth at your company.
This course is right for you if you…

Want to be able to make your company more revenue
Wish to cut through most of the BS out there and optimize for what’s important
Want the strongest Google Ads foundation possible

This course is NOT for you if you…

Want a silver bullet to make you millions of dollars
Are not willing to put in the time and correctly execute to see the results
Try to improve vanity metrics over business level metrics

Skills you should have before taking this course

Because this is an intermediate-to-advanced course, students should be familiar with Google Ads basics, including how Google’s auction systems work, the fundamentals of online advertising, and the importance of bringing value to targeted prospects. But most importantly, students should be curious and ready to learn.

If you have the skills and experience described below, this course is a good fit for you:

Have ad budget ready to use to put these ideas within this course into practice
Want to further yourself and your company’s ROI potential
Want to continue to learn and are okay with experimenting new approaches

It’s not often I come across people who truly understand performance marketing and acquisition – KlientBoost/Kite does.

With an additional focus on retention and LTVs, they outperform the majority of other marketers who end up with tunnel vision.

Sean Ellis, Founder & CEO @ GrowthHackers

KlientBoost isn’t your typical crap-shoot, dime a dozen PPC agency. They actually understand quality traffic and more importantly, the vitalness of conversion. If you have a chance to work with them, take it, They’re marketing unicorns.

Oli Gardner, Co-Founder @ Unbounce
About
Johnathan Dane

Johnathan Dane is the founder of KlientBoost and Kite, a PPC agency and software solution helping clients scale revenue and performance.

Over the past 6 years, Johnathan has built over two 50+ people agencies, spoken at digital marketing conferences and schools (namely Stanford) and been the paid acquisition mentor for 500 Startups.

He has been part of hundreds of blog posts, podcasts, and webinars sharing knowledge while working on building all his successful recipes into Kite, the software that he believes will power the future of many PPC accounts.

Your full course curriculum
Google Ads

Lesson 1
Meaningful Metrics

When you dive deep into the Google Ads ocean, you’ll find that there are tons of pretty (yet meaningless) metrics to stare at.

It’s important you understand which metrics to sacrifice in order to achieve your ultimate goals.

Topics Covered:

Understand the basics of metrics being offered within Google Ads
Know the difference between lead gen, SaaS, and eCommerce metrics
Customizing your Google Ads interface in a way that works best for you

Lesson 2
More Accurate Goal Setting

Many new advertisers believe (or hope) that online advertising is incredibly simple. Yet they fail to believe that mostly all success comes from stronger execution.

A 10X return on ad spend is achievable, but you may have to be okay with lower conversion volume – this is why it’s important to discuss the differences in traffic performance and what each type can help you achieve.

Topics Covered:

Ignore industry averages
Goal focus with actual business impact

Lesson 3
Understanding The Iceberg Effect

The simpler your campaign and ad group structure, the quicker you’ll learn what works and what doesn’t.

By not using layers of targeting, you’re able to isolate and pivot at a faster pace to achieve the numbers you want.

Topics Covered:

The Iceberg Effect
The advantage of granularity

Lesson 4
Native Google Ads Research Tools

Google’s own data is unparalleled compared to other “off-the-shelf” tools out there. It just has more accurate data.

And while you won’t get any silver bullets (they don’t exist), you’ll get amazing insights you can use right away.

Get ConversionXL, Johnathan Dane – Google Ads Intermediate  download
Topics Covered:

Google Keywords Planner
Google Display Planner (now part of Display campaign creation)
Using what you find within the planners

Lesson 5
External Research Tools

While Google’s own tools are great, you can use external tools to increase your targeting footprint and find new opportunities, audiences, and keywords to target to gain higher conversion volume.

Topics Covered:

SpyFu, SEMRush
WhatRunsWhere

Lesson 6
Search & Shopping Temperatures

Many people think all conversion intent is the same when it comes to Google Search – but that’s far from the truth.

Learn how effective advertisers use the law of PPC temperatures to structure their campaigns to achieve higher levels of ROI.

Topics Covered:

The four pillars of search
The three categories of shopping
The conversion scale for display

Lesson 7
Display & YouTube Temperatures

Most people believe that Display and YouTube are for brand awareness and impressions. Many smart advertisers however have made Display and YouTube generate higher ROI than Search and Shopping.

Topics Covered:

Best performing Display and YouTube audiences
Arsenal of call to actions ready
Smoke testing

Lesson 8
Search & Shopping Targeting Options

Knowing the basics and advanced options when it comes to targeting is crucial so you know where to focus your efforts.

This fundamental understanding will help you prioritize your build outs and optimizations.

Topics Covered:

Keyword match types
Negative keywords
Remarketing List for Search Ads (RLSA)
Dynamic Search Ads (DSA)
In-Market audience layers
Keyword mining campaigns

Lesson 9
Display & YouTube Targeting Options

Display and YouTube offer more targeting options compared to Search. This also means that the potential for not getting results is higher.

By understanding which targeting options to prioritize, you’ll have an easier and quicker time getting conversion traction.

Topics Covered:

Remarketing
Similar audiences
Placements
Keyword contextual
Audiences
Topics
Demographics

Lesson 10
The Bells & Whistles

While you won’t be spending too much time here, it’s important to know all the bells and whistles.

This will help you troubleshoot things faster and speed up the time to achieve your goals.

Topics Covered:

Recommendations
Tools
Reports
Shared Libraries

Lesson 11
The Main Dashboard

This is where you’ll be spending most of your time. The main dashboard is where all the analytics, data, and optimization routines occur.

Topics Covered:

Custom views
Tabs
Columns
Filters

Lesson 12
Campaign Build

Your campaign settings set the overall momentum potential and reach of your campaigns. While not difficult to set up, it’s important you understand the different options you have.

Topics Covered:

Campaign types
Campaign goals
Campaign settings

Lesson 13
Ad Group Builds

Your ad groups house your targeting and ad creative. The way that you set these up are crucial to your success – and it all comes back to the principle of granularity.

Topics Covered:

Ad creative
Targeting variety
Single keyword ad groups/single layer ad groups

Lesson 14
Filters, Scripts, Rules, & Software

Before you start making adjustments to your campaigns and ad groups, it’ll be smart to have some safety nets that help you catch issues and help you make changes with ease.

Topics Covered:

Google Ads filters
Google Ads scripts
Google Ads rules
Google Ads Editor
Kite Software

Lesson 15
Weekly Optimization Routines

To simplify and prioritize your manual changes in your Google Ads account, it’s important you know which things matter most and which things don’t.

Topics Covered:

Ad testing
Bid adjustments
Negative keywords
Keyword expansion
Automatic placements

Lesson 16
Monthly Optimization Routines

Doing work for the sake of doing it isn’t fun, so to simplify your life even more, here are some of the bigger needle movers that will help you achieve your Google Ads goals.

Topics Covered:

Device bid adjustments
Time based bid adjustments
Geographic bid adjustments
Search partner performance
Micro conversion tracking

Lesson 17
Keyword, Audience, & General Expansion

When you’re in a great spot with your cost per conversion and ROAS is looking good, it’s time to scale your volume to grow your overall profit and revenue.

Topics Covered:

Keyword expansion
Display & YouTube expansion
Geographic expansion
New offer/CTA creations

Show off your new skills: Get a certificate of completion

Once the course is over, pass a test to earn a CXL certification.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
How to find CXL Institute on LinkedIn

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

World’s leading practitioners teaching you their best stuff.
50+ online courses on all things data-driven marketing
New courses added every single month

Sign up for CXL Institute and get access to

50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
4 Minidegrees that give you advanced level skills
Talk recordings by world class practitioners at CXL Live and Elite Camp

Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL Institute guarantee:

7-day no questions asked money back period
You can immediately apply learnings and improve your results.

Need help convincing your boss?

Get ConversionXL, Johnathan Dane – Google Ads Intermediate  download

Purchase ConversionXL, Johnathan Dane – Google Ads Intermediate courses at here with PRICE $1990 $137

🎯 Why Choose esys[GB] for the ConversionXL, Johnathan Dane – Google Ads Intermediate Course?

At esys[GB], we provide access to a vast collection of educational resources from world-renowned experts. By enrolling in the ConversionXL, Johnathan Dane – Google Ads Intermediate course, you’re joining thousands of learners who trust our platform to advance their skills and knowledge in fields such as hypnosis, NLP, biomechanics, personal development, coaching, and more.

📚 Course Highlights

• ✅ Comprehensive training materials from top experts in the industry.
• ✅ Lifetime access to the course content for self-paced learning.
• ✅ Practical tools and strategies to apply immediately in real-world situations.
• ✅ Curated content based on the latest research and methodologies.

🔒 Secure and Reliable Access

Our platform ensures a secure and seamless experience. Your privacy is our priority, and all payments are processed through trusted gateways like PayPal and Stripe. You can rest assured that your personal information is fully protected.

📦 How Will I Receive My Course?

Once your payment is confirmed, you’ll receive instant access to the ConversionXL, Johnathan Dane – Google Ads Intermediate course via your account dashboard. The course materials are downloadable, allowing you to study at your own pace and convenience. In some cases, you may receive additional resources via email.

📋 What If I Need Help?

If you have any questions or need support, please feel free to contact us. Our dedicated team is always ready to assist you. Additionally, you can explore more courses from renowned authors on our platform, including Dr. Joe Dispenza, Tony Robbins, John Overdurf, Richard Bandler, and many more.

🌟 What Makes esys[GB] Unique?

With over 70,000+ courses from the world’s best educators, esys[GB] stands out as a premier destination for learners worldwide. From transformational coaching to cutting-edge scientific approaches, our courses cover a wide range of topics to help you stay ahead in your field.

🔗 Related Authors and Topics

Explore more courses from our vast library featuring world-renowned authors:

• 🎤 John Overdurf – Hypnosis and NLP Expert
• ⚙️ Conor Harris – Biomechanics Specialist
• 🌱 Dr. Joe Dispenza – Mind-Body Connection and Healing
• 💼 Tony Robbins – Personal Development and Success Coaching
• 🧠 Richard Bandler – Co-Founder of NLP

📩 Join Our Learning Community

Ready to transform your learning experience? Join our growing community at esys[GB] and gain access to premium educational resources that empower you to succeed.

🚀 Start Your Journey with the ConversionXL, Johnathan Dane – Google Ads Intermediate Course Today!

Don't miss out on this unique opportunity to learn from the best. Enroll in the ConversionXL, Johnathan Dane – Google Ads Intermediate course now and start your journey to success.

What Shipping Methods Are Available?

• You will receive a download link in the invoice or YOUR ACCOUNT.
• The course link is always accessible through your account. Simply log in to download the ConversionXL, Johnathan Dane – Google Ads Intermediate course whenever you need it.
• You only need to visit a single link, and you can get all the ConversionXL, Johnathan Dane – Google Ads Intermediate course content at once.
• You can choose to learn online or download for better results, and you can study anywhere on any device. Please ensure that your system does not enter sleep mode during the download.

How Do I Track Order?

• We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
• We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.