You know the havoc anxiety can have on your clients.

The mental exhaustion from playing out worst-case scenarios in their minds. The constant fear of danger that drives them to isolate from others. The nausea, chest pain, restlessness, and dizziness that add more fuel to that anxiety.

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage–for any speaker, salesman or writer.”