Andrés Esteban Díaz del Castillo – Certificación de Experto en Marketing de Contenidos
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Description
Unlock exclusive learning opportunities with the Andrés Esteban Díaz del Castillo – Certificación de Experto en Marketing de Contenidos course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.
Andrés Esteban Díaz del Castillo – Certificación de Experto en Marketing de Contenidos
Impartido por:
Andrés Esteban Díaz del Castillo
Andrés Esteban Díaz del Castillo es un desarrollador de software apasionado por las nuevas tecnologías.
Siempre está buscando nuevas oportunidades de aprendizaje y le encanta compartir sus conocimientos con los demás. Andrés es un excelente solucionador de problemas, y siempre busca la manera de mejorarse a sí mismo y a los que le rodean.
Además, es un estratega de marketing habilidoso enfocado en métricas que cree en el crecimiento de ganancias basado en la evidencia a través de la coordinación y alineación de marketing y procesos de venta. Con sus habilidades en mercadeo y desarrollo de software, puede crear un producto que no solo funcione a nivel técnico pero que venda y logre llegar al público objetivo de forma correcta.
A lo largo de 4 años, ha creado más de 20 cursos sobre marketing digital y desarrollo de software, acumulando más de 1000 horas de contenido y enseñando a más de 2 millones de alumnos.
Temario del Curso
Módulo 1: Introducción
- VIDEO 1 Introduccion (4:45)
- VIDEO 2 El qué y el por qué (7:05)
- VIDEO 3 La formula del marketing de contenidos (9:30)
- VIDEO 4 Creando un avatar de cliente ideal (22:24)
- VIDEO 5 El viaje de valor del cliente (9:20)
- VIDEO 6 Un mito peligroso (2:32)
- VIDEO 7 El testigo de contenido (7:15)
- Notas del módulo 1
Módulo 2: Contenido que conscientiza
- VIDEO 8 Contenido que concientiza (4:55)
- VIDEO 9 Objetivos en las etapas de concientizacion y conexion (11:34)
- VIDEO 10 El contenido como herramienta de segmentacion (5:16)
- VIDEO 11 5 envoltorios insignia de contenido (9:02)
- VIDEO 12 Tipo de contenido: Artículo de blog (2:58)
- VIDEO 13 Auditoria de articulo de blog (19:09)
- VIDEO 14 Tipo de contenido : Podcast (3:25)
- VIDEO 15 Tipo de contenido : Video (5:21)
- VIDEO 16 Tipo de contenido : Actualizacion en redes sociales (4:23)
- VIDEO 17 De qué debería tratar mi artículo (6:34)
- VIDEO 18 Como obtengo trafico para mi articulo (4:42)
- VIDEO 19 Ingenieria de la conexion (3:05)
- VIDEO 20 De consciente a conectado (2:55)
Módulo 3: Contenido que genera leads
- VIDEO 21 Contenido que genera leads (3:15)
- VIDEO 22 Objetivos en la etapa de suscripcion (2:18)
- VIDEO 23 Tipo de contenido : Lead magnet (1:53)
- VIDEO 24 7 Tipos de lead magnet (5:49)
- VIDEO 25 Squeeze page (2:39)
- VIDEO 26 5 Maneras de llevar trafico a tu Squeeze page (4:35)
- VIDEO 27 Tipo de contenido evento (3:23)
- VIDEO 28 Auditoria de lead magnet (10:43)
- VIDEO 29 Eventos en persona en la etapa de suscripcion (2:58)
- VIDEO 30 Eventos en linea en la etapa de suscripcion (4:17)
- VIDEO 31 De suscriptor a primera compra (1:42)
Módulo 4: Contenido que vende
- VIDEO 32 Contenido que vende (2:36)
- VIDEO 33 Objetivos en la etapa de convierte (9:59)
- VIDEO 34 Objetivos en la etapa de Asciende (12:33)
- VIDEO 35 Anticipando y satisfaciendo (5:43)
- VIDEO 36 Tipo de contenido : Historia de cliente (4:30)
- VIDEO 37 Tipo de contenido : Demo de producto (4:33)
- VIDEO 38 Tipo de contenido : Comparacion de producto (3:51)
- VIDEO 39 Tipo de contenido : Evento (4:36)
- VIDEO 40 El area gris entre Copywriting y contenido (4:37)
- VIDEO 41 Adoctrinamiento e incorporacion (2:58)
- Examen: Marketing de Contenidos
- ¿Dónde encontrar empleo? (5:17)
- Jasper: Inteligencia Artificial para crear contenido (15:30)
Sale Page: https://campus.neetwork.com/p/certificacion-de-experto-en-marketing-de-contenidos
Archive: https://archive.ph/wip/42nla
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