CMO Foundations: Creating a Marketing Culture – Deirdre Breskenridge

Description

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Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members are inspired, engaged, and motivated to participate in company programs. In this course, Deirdre Breakenridge lays out how CMOs can create a vibrant culture of marketing at their organizations. Deirdre explains how to audit your existing culture and create goals, a vision, and a mission to align all groups. She also shares how to identify leaders that can champion your new marketing culture, as well as how to measure the progress of your marketing culture shift.

Topics include:

• Define the marketing culture.
• Identify how to shift the culture.
• Explain the tenets of culture change management.
• Define purpose, vision, and goals.
• Train a people-first marketing culture.
• Utilize recognition and rewards.
• Measure marketing culture values.

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