Ray Poynter – The Handbook of Online and Social Media Research
Original price was: $56.00.$22.00Current price is: $22.00.
In StockDigital Download: You will receive a download link via your order email after successful payment
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field…
Description
Unlock exclusive learning opportunities with the Ray Poynter – The Handbook of Online and Social Media Research course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.
The Handbook of Online and Social Media Research
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research.
“This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on ‘how to be better with people’ and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research.”
—Peter Harris, National President, Australian Market and Social Research Society (AMSRS)
“It’s hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you.”
—Reg Baker, President and Chief Operating Officer, Market Strategies International
“Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru.”
—Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association
“Ray Poynter’s comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue … it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force.”
—Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School
About the Author
Ray Poynter has spent the last 30yrs at the interface between market research, innovation, and technology. He joined the industry in 1978 writing statistical programs on one of the first Apple II computers imported into the UK, and is currently working on a range of projects designed to bring techniques such as blogs, online communities, and Twitter into the market research tool-box.
Table of contents
Foreword ix
By Finn Raben
Introduction xi
PART 1 Online Quantitative Survey Research
1 Overview of Online Quantitative Research 3
2 Web Survey Systems 16
3 Designing Online Surveys 31
4 Working with Panels and Databases 66
5 Running an Online Survey and Summary 88
PART II Qualitative Research
6 Overview of Online Qualitative Research 107
7 Online Focus Groups 116
8 Bulletin Board Groups and Parallel IDIs 132
9 Other Online Qualitative Methods and Summary of Online Qualitative Research 151
PART III Social Media
10 Participatory Blogs as Research Tools 163
11 Online Research Communities/MROCs 176
12 Blog and Buzz Mining 221
13 Other Social Media Topics and Summary 243
PART IV Research Topics
14 Specialist Research Areas 261
15 Website Research 282
16 Research Techniques and Approaches 322
17 The Business of Market Research 340
PART V Breaking News!
18 NewMR 367
19 Trends and Innovations 378
20 An Overview of Online and Social Media Research 391
Glossary 403
Further Information 417
References 421
Acknowledgements 427
Index 431
Get download Ray Poynter – The Handbook of Online and Social Media Research at Forimc.com right now!
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).
Thank You For Shopping With Us!
🎯 Why Choose esys[GB] for the Ray Poynter – The Handbook of Online and Social Media Research Course?
At esys[GB], we provide access to a vast collection of educational resources from world-renowned experts. By enrolling in the Ray Poynter – The Handbook of Online and Social Media Research course, you’re joining thousands of learners who trust our platform to advance their skills and knowledge in fields such as hypnosis, NLP, biomechanics, personal development, coaching, and more.
📚 Course Highlights
- ✅ Comprehensive training materials from top experts in the industry.
- ✅ Lifetime access to the course content for self-paced learning.
- ✅ Practical tools and strategies to apply immediately in real-world situations.
- ✅ Curated content based on the latest research and methodologies.
🔒 Secure and Reliable Access
Our platform ensures a secure and seamless experience. Your privacy is our priority, and all payments are processed through trusted gateways like PayPal and Stripe. You can rest assured that your personal information is fully protected.
📦 How Will I Receive My Course?
Once your payment is confirmed, you’ll receive instant access to the Ray Poynter – The Handbook of Online and Social Media Research course via your account dashboard. The course materials are downloadable, allowing you to study at your own pace and convenience. In some cases, you may receive additional resources via email.
📋 What If I Need Help?
If you have any questions or need support, please feel free to contact us. Our dedicated team is always ready to assist you. Additionally, you can explore more courses from renowned authors on our platform, including Dr. Joe Dispenza, Tony Robbins, John Overdurf, Richard Bandler, and many more.
🌟 What Makes esys[GB] Unique?
With over 70,000+ courses from the world’s best educators, esys[GB] stands out as a premier destination for learners worldwide. From transformational coaching to cutting-edge scientific approaches, our courses cover a wide range of topics to help you stay ahead in your field.
🔗 Related Authors and Topics
Explore more courses from our vast library featuring world-renowned authors:
- 🎤 John Overdurf – Hypnosis and NLP Expert
- ⚙️ Conor Harris – Biomechanics Specialist
- 🌱 Dr. Joe Dispenza – Mind-Body Connection and Healing
- 💼 Tony Robbins – Personal Development and Success Coaching
- 🧠 Richard Bandler – Co-Founder of NLP
📩 Join Our Learning Community
Ready to transform your learning experience? Join our growing community at esys[GB] and gain access to premium educational resources that empower you to succeed.
🚀 Start Your Journey with the Ray Poynter – The Handbook of Online and Social Media Research Course Today!
Don't miss out on this unique opportunity to learn from the best. Enroll in the Ray Poynter – The Handbook of Online and Social Media Research course now and start your journey to success.
What Shipping Methods Are Available?
- You will receive a download link in the invoice or YOUR ACCOUNT.
- The course link is always accessible through your account. Simply log in to download the Ray Poynter – The Handbook of Online and Social Media Research course whenever you need it.
- You only need to visit a single link, and you can get all the Ray Poynter – The Handbook of Online and Social Media Research course content at once.
- You can choose to learn online or download for better results, and you can study anywhere on any device. Please ensure that your system does not enter sleep mode during the download.
How Do I Track Order?
- We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
- We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.
Related products
-
Picking a Channel and Building a Schedule
Managing and Amplifying Your ContentGoing all-in on one channel (to start)
You are likely a business run by 1 or 2 people max. You have limited time, and a limited budget. Your effort and marketing budget will be better spent on maximizing and becoming an expert in just one channel instead of trying to take on everything at once.Original price was: $997.00.$89.00Current price is: $89.00. -
How To Become A Certified Commercial Real Estate Stabilized Transaction SpecialistAt Last! You’ll Have a Step By Step Formula and System To…Find, Acquire, Control, and Finance Stabilized Commercial AssetsStabilized properties are the SAFEST and most sought after, in demand commercial assets in ANY market. No matter how big or how small.Original price was: $995.00.$89.00Current price is: $89.00.
-
Unlimited eCom Success Academy Access – (Value $4,995)
You’ll gain complete access to the eCom Success Academy platform. I’ve spent over $1MM & 6 months on this training & high end converting software. I will continue to add new features to refine your experience!
Original price was: $2,495.00.$189.00Current price is: $189.00. -
How To Become A Savvy, Highly Sought-After Certified Commercial
Real Estate Capital Formation Expert……And Command the Highest Fees in Your IndustryImagine… In Just a Few Days From Now, You’ll Have aStep By Step Formula and System To…BECOME THE ‘GO-TO’ AUTHORITY IN YOUR MARKET IN
Original price was: $995.00.$86.00Current price is: $86.00.
