Description
Unlock exclusive learning opportunities with the Blog Optimized – Mike Johnson course at esys[GB]. Explore expert insights, advanced techniques, and practical applications from world-renowned instructors in your chosen field. Empower your growth and career with our curated collection of over 70,000 courses from top authors such as John Overdurf, Conor Harris, Tony Robbins, Dr. Joe Dispenza, and more.
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Blog Optimized
The Ultimate A-Z Solution for Building Your Dream Into a Long Term Passive Profit Pulling Business!
What if your blog attracted droves of engaged fans, increased your income like crazy, and gave you the time and independence to enjoy your dream life?
Sound like a bunch of Crap?
It isn’t and here’s why…
Your Instructor
Mike Johnson
Mike has created over 400 blogs and is the creator of the acclaimed Auto Blog Blueprint, Profit Marketer, and WP Social WordPress Plugin product line. Mike is an expert blogger with over 15 years in the industry.
Course Curriculum
Getting Started: How to Get Blog Optimized
- Getting Started with Blog Optimized (11:14)
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The 9 Week Schedule
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The Customer Value Journey
Week 1: Your Niche and Profit Plan
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Start with a Plan: How to Pick the Right Niche (21:54)
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Conducting Niche Research with Google (20:54
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Finding Your Core Audience with Facebook (14:53)
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Week 1: ACTION ITEMS – COMPLETE THESE BEFORE DAY 4!
Week 1: Day 4: Domains and Hosting
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How to Pick the Right Domain Name (9:49)
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How to Pick the Right Web Hosting Company
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Week 1, Day 4 Action Items – COMPLETE BEFORE WEEK 2
Week 2: Blog Setup and Initial Optimization
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Week 2: Blog Setup and Optimization Overview (16:19)
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Action Item 1: Install Your Blog Now (or is it Installed Already?) READ THIS EITHER WAY!
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Lesson 1: Initial Setup – SSL (9:55)
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Lesson 2: Cloudflare Setup – Speed and Security Optimization (16:35)
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Lesson 3: Basic Settings and SEO Friendly URLs (5:30)
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Lesson 4: Setting Up Essential Pages
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Lesson 5: Installing Essential WordPress Plugins
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Beginner Bonus: WordPress 101 – How to Install and Use WordPress (102:12)
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Beginner Bonus Lesson: What is FTP? (5:00)
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Beginner Bonus Lesson: Registering Your Domain Name (6:57)
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Beginner Bonus Lesson: Connecting Your Domain Nameservers to Your Hosting (7:31)
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Week 2 Action Items – COMPLETE BEFORE MOVING TO WEEK 3
Week 3: Establishing Your Social Media Footprint & Site Design
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Week 3: Social Media Setup and Site Design Overview (11:34)
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Lesson 1: Style and Design (16:35)
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Lesson 2: Theme Installation and Setup (28:47)
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Lesson 3: Setup Facebook (28:14)
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Lesson 4: Setup Twitter (5:08)
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Lesson 5: Setup Pinterest Business Account (12:25)
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Lesson 6: Google Search Console and Yoast SEO Plugin Setup (26:21)
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Lesson 7: Essential Plugin Final Setup (13:08)
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Lesson 8: Setting Up Advanced Analytics Integration (25:52)
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Week 3 Action Items – COMPLETE BEFORE MOVING TO WEEK 4
Week 4: Email Marketing and Your First 1000 Subscribers
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Note: Please Read Before Starting Week 4
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Week 4 Overview: Getting Started With Email Marketing on Your Blog (10:25)
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Lesson 1: Setting Up and Integrating Your Email Marketing Service Into Your Blog (26:54)
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Lesson 2: Setting Up and Learning How to use Thrive Leads (38:45)
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Lesson 3: Lead Magnets (16:25)
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Lesson 4: Creating Your First Lead Magnet (12:41)
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Lesson 5: Your First Email Campaign (42:23)
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Lesson 6: Your First Automation and Welcome Campaign (29:02)
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Bonus: Lead Magnet Checklist
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Bonus Lesson: How to Create and Add a Lead Magnet to Your Blog (29:44)
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Week 4 Action Items: COMPLETE BEFORE WEEK 5!
Week 5: Content Planning and Optimization
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Week 5 Overview: Content Planning (9:29)
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Lesson 1: Audience Targeting – Who is Your Customer? (21:02)
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Lesson 2: Developing Your Customer Avatar (34:29)
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Lesson 3: Create an About Page that Sells
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Lesson 4: Create a Resource Page that Sells
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Lesson 5: Contact Pages, Guides, and Additional Resources for Your Niche
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Lesson 6: Post Planning – Developing Your Content Plan (42:03)
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Lesson 7: Your Post Production Checklist – What Your Do Before You Hit Publish! (20:48)
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Bonus: Customer Avatar Worksheet – Download and Print!
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Bonus: Topic Clusters and Keyword Research Video
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Bonus: 2017 Content Calendar Template
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Bonus: Catchy Blog Post Title Infographic
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Bonus: Blog Post Outline Template
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Bonus: 21 Point Blog Post Writing Checklist
Week 6: Content Maximization, Research, and SEO – The Process
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Week 6 Overview: Content Research and SEO – The Process (13:03)
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Lesson 1: Your Pillar Content Overview (13:55)
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Lesson 2: Creating Your Post Keyword List with the Keyword Planner (19:57)
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Lesson 3: Creating and Optimizing Your Blog Post (45:21)
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Lesson 4: Using the Website Auditor to Optimize Your Site and Blog Posts (11:22)
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Lesson 5: Image SEO – How to Optimize Your Images for Higher Rankings in Search and Social (5:59)
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Lesson 6: Blog Optimization – SEO for Your Site (30:07)
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Lesson 7: Getting Indexed – Using Google Search Console (10:42)
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Lesson 8: 5 Essential Ways to Build Backlinks that Last (35:10)
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Bonus: 7 Steps to Successful Blogger Outreach – Building Profitable Relationships and Backlinks
Week 7: Systems & Profit Funnel Setup Part 1
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Week 7 Overview: The Subscriber to Buyer Journey – Profit Funnels (22:21)
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Lesson 1: Selecting Affiliate Products and Starting Your Affiliate Funnel (20:33)
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Lesson 2: Setting Up Your Affiliate Funnel (28:43)
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Lesson 3: Using Affiliate Qualifiers for Higher Conversions and Profits (26:59)
Week 8: Systems & Profit Funnel Setup Part 2
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Week 8 Overview: Product Profit Funnels – Putting Profits on Autopilot! (8:26)
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Lesson 1: Content Flow Planning – Creating the Buyer Journey (22:02)
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Lesson 2: A Simple Profit Funnel – Making a lot of Money from Simple Products (15:44)
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Lesson 3: Starting Your Product Profit Funnel – What You Need
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Lesson 4: Constructing Your Product Profit Funnel Part 1 (22:21)
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Lesson 5: Constructing Your Product Profit Funnel Part 2 (22:18)
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Lesson 6: Constructing Your Product Profit Funnel Part 3 (34:19)
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Bonus Lesson: Trigger Links and Advanced Funnel Automation Techniques (26:33)
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Bonus Lesson: Tracking Blog and Profit Funnel Success with Google Analytics (15:25)
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Bonus Lesson: Using Mixpanel for Advanced Funnel and Buyer Persona Analysis (7:47)
Week 9: Scaling and Growth – How to Maximize and Grow Your Long Term Profits
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Week 9 Overview: Finishing Touches, Scaling Profits, and Moving Ahead (18:11)
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Finishing Your Site: How to Create Your Home Page
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Finalizing Site Speed Optimizations for SiteGround Hosted Blogs (6:40)
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Final Speed Optimizations in Cloudflare for Non-SiteGround Hosts (6:59)
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On-Site Speed Optimization with WP Disable (18:14)
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How to Get More Traffic from Push Notifications with OneSignal (31:48)
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How to Scale Your Profits Using Advanced Funnels and Multiple Products (20:19)
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The Blog Optimized Checklist – Every Step You Need to Take for Success
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